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Our Story

We started this because of our own families. 

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Like many, we’ve experienced the challenge of wanting to be there for the people who raised us while balancing careers, kids, and the realities of everyday life. Whether it was distance or full schedules, we couldn’t show up in the ways we wanted to. And we realized how many families were navigating that same tension.

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That’s why we created SAGE (Senior Assistance Guidance & Empowerment). We believe care should go beyond basic support—it should feel personal, consistent, and rooted in genuine connection but also convenient to easily find rather than sifting through leads across multiple resources. We thoughtfully match families with companions who not only provide help, but take the time to truly know and connect.

Our Core Values

01

Community Connections

SAGE provides a community for our families and our companions. We connect you with others who get it - and with the resources, tools and information that you need.

03

Tailored Service

SAGE is a service - not just a platform. Our platform makes it easy to match you with the service and support you need.

Our core principles guide every companion, ensuring your loved ones receive the highest quality support in the warmth of their own home.

02

Peace of mind

SAGE operates with high trust and integrity, and we know our families and companions expect the same. That is why we guarantee our service and evaluate every companion for safety and fit.

04

Utmost Respect

SAGE is built and run by caretakers like you, so we get what you are going through. Our companions demonstrate the empathy and respect that you and your SAGE deserve.

Our mission is to ensure that our loved ones receive care and companionship when we can’t be there

OUR MISSION

The Visionaries Behind SAGE

Founder Amber Hameed
Founder Jennifer Longnion
Founder Cheryl Lin
Founder Kristina Guillen

Amber Hameed

Jennifer Longnion

Cheryl Lin

Kristina Guillen

Co-FOUNDER

Co-FOUNDER

Co-FOUNDER

Co-FOUNDER

With over 25 years of experience in digital transformation and data-driven marketing.

Jenn brings 30 years of experience as a Board Director, CEO, and strategist across Fortune 100’s and fast-growth startups.

Cheryl brings 25 years of experience scaling teams and products in tech through every stage of growth.

Kristina is a seasoned C-Suite leader whose mission is helping organizations thrive through their greatest asset—their people.

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